Site updated for September2014
Massive Open Bid
Real Estate Marketing
The Open Bid System compresses the buying process into a single weekend. It also compresses the real estate marketing budget into a much tighter timeframe than normal.
The average home sold through a Real Estate Broker requires a marketing outlay of at least one percent, or, roughly, $1,000 for every $100,000 worth of appraised home value. This real estate budget is usually spread over the lifetime of a sale (defined as "from listing to closing," and not "from listing to contract" -- brokers and their agents only get paid once a real estate contract successful closes, and so they normally budget on that basis).
Although the average home is only actively listed in the current "hot" market for 32 days, it takes between between 3 and 4 times as long to successfully conclude the real estate sale at the closing table. So, for example, a $400,000 home contributes about $4,000 to the marketing budget of a Real Estate Brokerage, spread over a 3 to 4 month period.
With Open Bidding, the real estate marketing outlay occurs the weekend of the sale with a media campaign that could never be sustained beyond a single weekend.
A steady stream of less-expensive, proprietary Open Bid "feeder" marketing occurs in the 3-4 weeks leading up to the bid weekend -- real estate e-mail campaigns and block ads in classified sections directing home buyers to a home's exclusive, unique Open Bid website.
Why It Works.
There are no "casual" buyers of real estate. It's not toothpaste. It's the largest equity purchase most people make in their lives. There are buyers and there are lookers, and they change every day on a local level. Real estate is always local. The active buyer of a home in the Rocky Mountains is not interested in a beachfront condo in Boca Raton.
The Open Bid system consistently attains top dollar because of the "dynamic" nature of the real estate market itself. In any given week, there are Active Buyers who will pay top dollar for their dream home. There are even more Passive Buyers who will look, not quite ready to make the move. There are a very large number of real estate Tire Kickers -- folks who have nothing better to do on a weekend than get some poor Realtor® to drive them around, looking at homes they have no intention of buying.
ALL of these people play critical roles in the Real Estate Open Bid System. All of them change every week -- hence the dynamic nature of the real estate market (it is not static).
Active Buyers' have an obvious purpose. Passive Buyers and real estate Tire Kickers? They tend to drive up the price of a home with their presence, even if their only reason for being there is curiosity.
The Active Buyers don't know what all those people are doing in their future home -- but they know that if they buy the place, they can ask them to leave.
How do you get all of these people into your home on the weekend of your Open Bid? That's what Temple and Kerstin Williams do, and they can show you their unique and proprietary open bid system in detail if you want to set up an appointment with them.
Phone us right now. Pass your cursor over the photo below for the phone number.
If you'd like to know more about the Open Bid Team that will work for you, please click the link below:
If you want to sell your home commission-free, click on the banner ad immediately below:
Address: 3755 Mykonos Court, Boca Raton, FL 33487
Office Address: Templeworks Properties, LLC, 3755 Mykonos Ct., Boca Raton, FL 33487
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Disclaimer: The information at this real estate site and on this page is believed to be accurate, and it is offered as such, with no guarantees or warranties, implied or otherwise. All prices are subject to revision due to real estate market conditions. Some information may be compiled from RMLS, Inc., for the period covered by the open bid web page information. In such cases, the representation is based in whole, or in part, on real estate data supplied by the RMLS, Inc. RMLS, Inc. does not guarantee or is not in any way responsible for its accuracy. Real estate data maintained by RMLS may not reflect all real estate on the market.